Monday, 13 April 2009 by Megan
Check out the article below to see why Willow Creative Group believes the current economy provides a marketing opportunity that cannot be passed up.
The Opportunity of this Recession - Full Article
For a short summary, click below.
The Opportunity of this Recession - Summary
Wednesday, 18 February 2009 by Jessica
According to the Edelman Trust Barometer, “the most relible source of information about a company is now ‘a person like me,’ which has risen dramatically to surpass doctors and academic experts for the first time.” In 2003, 20% of people trusted in “a person like me”; today that number is 68%! So, I believe that more than ever, third party endorsement is key when communicating a message to your target audience. More specifically, endorsement from “a person like them.”